Privacy policy
Business: Beauty Intelligent Wellness (BIW)
Branch 1: Bashundhara Female Branch: Bashundhara Adept NR Complex, Building Lift-3, KFC/Pizza Hut Main Gate, Dhaka 1229
Branch 2: Bashundhara Male Branch: Bashundhara Adept NR Complex, Building Lift-3, KFC/Pizza Hut Main Gate, Dhaka 1229
Branch 3: Uttara Female Branch: Uttara, Dhaka
Effective Date: June 2025
Your privacy matters to us. This Privacy Policy explains what personal information Beauty Intelligent Wellness (BIW) collects, how we use it, and the choices you have regarding your data. By using our services, website, or digital platforms, you agree to the practices described in this policy. This policy applies to all BIW branches: Bashundhara Female Branch, Bashundhara Male Branch, and Uttara Female Branch.
1. Information We Collect
1.1 Information You Provide
When you book an appointment, create a membership account, purchase a product, or contact us, we may collect:
• Full name
• Phone number and email address
• Date of birth
• Payment information (processed securely; we do not store card details)
• Medical history, skin type, and health disclosures relevant to your treatment
• Preferences and feedback submitted through forms or surveys
• Branch preference and visit history across all BIW locations
1.2 Information We Collect Automatically
When you visit our website or digital platforms, we may automatically collect:
• IP address and browser type
• Pages visited and time spent on the site
• Device type and operating system
• Referral source
• Cookies and similar tracking technologies
1.3 Information from Third Parties
We may receive information about you from third-party platforms where you have chosen to interact with BIW, including Facebook, Instagram, and Google, in accordance with those platforms' own privacy settings.
2. How We Use Your Information
We use the information we collect for the following purposes:
• To confirm and manage your bookings and appointments across all branches
• To deliver services and provide post-treatment follow-up
• To process payments and manage your membership account
• To send appointment reminders, service updates, and promotional communications where you have opted in
• To personalise your wellness experience and service recommendations
• To improve our services, website, and digital platforms
• To comply with legal obligations and resolve disputes
• To conduct internal analytics and business performance reporting across all branches
3. Marketing Communications
We may send you marketing messages about BIW services, promotions, seasonal campaigns, and wellness content by SMS, email, push notification, or social media, but only where you have provided consent to do so.
You may opt out of marketing communications at any time by contacting us directly or using the unsubscribe mechanism included in our messages. Opting out of marketing does not affect communications necessary for your bookings or account management.
4. Cookies
Our website uses cookies to improve your browsing experience, remember your preferences, and analyse site traffic. You may choose to disable cookies through your browser settings; however, some features of our website may not function correctly if cookies are disabled.
5. Data Sharing
BIW does not sell your personal data. We may share your data with trusted third parties only in the following circumstances:
• Service providers who assist in operating our website, booking system, payment processing, or marketing platforms, under strict confidentiality obligations
• Professional advisors such as legal counsel or auditors where required
• Regulatory or government authorities where required by law
All third-party partners are required to handle your data in accordance with applicable privacy laws and our contractual requirements.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, including for legal, accounting, and regulatory requirements. Health and treatment records are retained for a minimum of five years in accordance with standard medical-aesthetic practice.
7. Data Security
BIW implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include secure servers, encrypted payment processing, and access controls on all systems holding client data across all branches.
8. Your Rights
You have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data where we have no legal obligation to retain it
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the relevant regulatory authority if you believe your data has been mishandled
9. Children's Privacy
BIW's services are intended for individuals aged 16 and above. We do not knowingly collect personal data from children under the age of 16 without parental consent.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be published on our website with an updated effective date.
11. Contact
For any privacy-related enquiries, requests, or complaints, please contact us at any BIW branch or via email at info@biw.com.bd.